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: как использовать депозит в 1xbet : Hull sign record shirt sponsorship deal with bookmakers 12Bet on two-year contract : By RORY DOLLARD, PRESS ASSOCIATION : Published: 17:33 GMT, 17 July 2014 | Updated: 17:33 GMT, 17 July 2014 : e-mail : : 1 : View : comments : Hull's plans to rebrand as the Tigers may have come to nothing but they have : still managed to attract the largest commercial deal in their 110-year history after bookmakers 12Bet agreed a two-year contract as shirt sponsors. : : The seven-figure deal represents a 60 per cent increase on their previous deal with Cash Converters, a reward for last season's impressive return to the Barclays Premier League and run to the FA Cup final. : : It also represents the first major overseas investment since : owner Assem Allam saw his plans to change the the club's name from : Hull City to Hull Tigers quashed by a Football Association panel. : : Allam may not have got his way on that score, but the lively debate around the subject - : which was hotly contested by many of the club's fans - did serve to draw attention to the club. : New deal: 12Bet will replace Cash Converters on the front of the shirt : Rory Anderson, chief executive of 12Bet, said: '(The proposed renaming) demonstrated : the club has ambition and wants to move forward which : is always encouraging for a partner. : 'I guess the debate did put the club more in the spotlight but it : didn't have any particular effect on our decision. : 'The team's success had a big impact. They are an entertaining team, they've made good : signings and they're an up-and-coming club. : 'There are not many vehicles that give you the global viewing : figures the Premier League can and it's eyeballs we're after.' : : Record deal: 12Bet have signed a new shirt deal with Hull : Hull's commercial director Simon King, who is also working on independent sponsorship deals for the club's cup and European matches, : believes outside investment is key for City. : Manager Steve Bruce has broken Hull's transfer record in the last three windows, most recently for £8million Jake Livermore. : : 'Everyone is under pressure, we're a Premier League football club and the : commercial department has to achieve like they have done on the pitch,' he said. : Boost: Manager Steve Bruce has already strengthened his squad this summer : 'In order to continue investing in the club, they need support off the : field because money doesn't grow on trees. : 'We've made no secret of the fact that we want to continue capitalising on our brand in the Asian region, : that takes a number of years to achieve to full effect but this is the perfect start.' : RELATED ARTICLES : Previous : 1 : Next : Modou Barrow watched by Hull, QPR, Swansea and Everton...... : Tom Ince: I turned down big-money move to Inter Milan to be... : Steve Bruce admits overpaying for Brits in transfer window... : Hull City complete signing of Blackpool wideman Tom Ince on... : : Share this article : Share : : Hull City

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